Make the idea
make sense.
An emerging product concept needs to explain two connected products, communicate its personality and give shoppers a straightforward way to explore options.
Independent product / E-commerce
FUELATTE.
Brand storytelling, product presentation and a mobile-friendly shopping journey for an independent protein-coffee concept.
Explore project website
THE PROJECTFrom an idea
From an idea
to an experience.
A consumer e-commerce concept combining protein-coffee product education, a rechargeable mixer and a cohesive bundle-first purchasing experience.
Make the idea
Consider every
interaction.
I created a cohesive visual direction and organized the website around the product story, individual items and the bundle experience. The work covers the storefront and the technical foundation behind it.
INSIDE THE PROJECTWhat the experience
What the experience
actually does.
A closer look at the workflows and design decisions behind this independently developed project.
Product education
Explain what the product is, how it is prepared and where it fits into a daily routine.
A cohesive brand
Keep the visual identity consistent across the hero, individual products and bundle presentation.
A clearer shopping path
Guide interested visitors from discovery to an appropriate product or bundle without unnecessary friction.
FOCUS AREASNext.jsE-commerce UXResponsive product pagesBrand direction
PROJECT HIGHLIGHTSDetails that
Details that
shape the experience.
Selected design and implementation areas in this independent project. No client results or revenue figures are implied.
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Product-focused visual identity
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Mobile-first presentation
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Bundle and product-page structure
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Checkout and integration planning
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